Truecaller Scores a Century on Indian Turf

With happy heart, we rejoice over having accomplished a large feat in our Truecaller history. In a land far away from our headquarters in Sweden, but close to our hearts, India alone has now surpassed 100 million Truecaller users. The love of India is forever branded within the DNA of Truecaller.

India has been a part of us since the beginning of our journey that started in 2009. When our co-founders first visited India, they spent much of their time meeting Truecaller fans discussing stories, listening to feedback, and being determined in truly making Truecaller an app for every Indian and all citizens of the world to benefit from.

Over the years, Truecaller has witnessed extraordinary organic growth. We owe this innovative, and consistent efforts towards creating a better communication experience across all operating systems because we kept in mind the needs and wants of our dedicated community of users. This yearning to create better barriers and communication tools led to the addition of the Truedialer and Truemessenger products to the family of apps designed to change the way people communicate daily.

We also have developed groundbreaking strategic partnerships to increase touch points with consumers, including Microsoft, Tata DoCoMo, Micromax, and Twitter, just to name a few. We know these partnerships benefit our users with receiving awesome deals, and we hope to continue and bring these opportunities to our community.

“India has always been one of the most important markets for Truecaller and we are ecstatic at having achieved this milestone. Through our consumer centric strategy based on relevant innovations, we aim to simplify our users’ lives each day.” Says co-founder and CEO Alan Mamedi.

This autumn, we launched our first brand campaign in India, which focused on storytelling. We chose Nawazuddin Siddiqui to tell his personal story around the play-on-words theme, ‘Take the Right Call,’ which he shared a tale of his humble beginnings of taking opportunity when it rang his way. The campaign has received a huge following, many which sparked our users to express moments when they also took the right call that changed their lives for the positive.
As we hold the torch out a little further and write the pages of Truecaller history, we thank India for being our rock in the tech community, and our loyal supporters since day one.